Media audience research : a guide for professionals
By: Mytton, Graham
Title By: Diem, Peter | Dam, Piet Hein van
Material type:
BookPublisher: Thousand Oaks, Calif. : SAGE Publications, Inc., c2016.Edition: 3rd ed.Description: xvi, 281 p. : ill. ; 24 cm.ISBN: 9789351506430Subject(s): Mass media -- Research -- MethodologyDDC classification: 302.2/072 Online resources: Location Map
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 302.2072 MY ME (Browse shelf) | Available | T0035342 |
Total holds: 0
Revision of author's Handbook on radio and television audience research.
Includes bibliographical references and index.